Just my 2 cents but I'm sure you spent some good coin on that car so why hold back? Put it out there with pride and inform customers, albeit through the drivers (if need be), that what they are riding in could very well be the future replacement vehicle for the industry... that is if they are to even question it. I tip my hat to you for rocking with the MKT.
I think too many people make too much of the aesthetics of the vehicle (even those that think the extra 6" of leg room in the L edition is a big deal)... I'd recommend getting in the car and driving your customers from time to time... provide the best service (set the bar for high standards) and see who complains or turns elsewhere because of the vehicle. All assuming the car is clean inside out and smoke free, I'd be shocked if you heard anything other then good feedback.

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